A free workbook to help you get clear on what matters most, define your brand values, and build a business that feels aligned, expressive, and as one-of-a-kind as you are.

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BUILD A BRAND THAT FEELS LIKE YOU

What if your brand finally made sense — without squeezing your multi-passionate self into a narrow niche?

Branding feels messy when you’re multi-passionate — until you have a clear foundation.

If you’ve got a lot of ideas, offers, or creative projects on the go, figuring out what your brand actually is can feel impossible.

This free workbook is here to help you tune in to what matters most — and build a foundation that feels clear, cohesive, and uniquely you.

Whether you're just starting out or refining an existing brand, this is a chance to slow down, reflect, and reconnect with the heart of your work.

What’s Inside?

  • A mindset reframe to help you ditch the pressure and define values that feel true to you

  • Reflective prompts to uncover the themes, ideas, and energy that already run through your work

  • A process for naming 3–5 core brand values — without overthinking it

  • Guidance on how to use those values to shape your brand and make better decisions

  • A deeper connection to your brand that doesn’t require you to niche down

HI THERE!

I’m Tanya – brand strategist, designer, illustrator and mutli-passionate creative.

I help passion-led business owners build stand-out brands that feel like you.

After years of working with creative businesses, I’ve seen how easy it is to get swept up in what you think your brand should be — polished, professional, a little bit cookie-cutter. But your real magic? It’s in the values, ideas, and stories that make you one of a kind.

This workbook is based on the exact process I use with my 1:1 clients to help them dig deeper, define what matters most, and build brands that feel aligned from the inside out. If you’re ready for a brand that reflects who you are and connects with the people you truly want to reach — you’re in the right place.

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